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Transhumanist Media: New Deus Ex Advertisement May 18, 2011

Posted by Metabiological in Transhumanism.
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Eidos is getting really good at this sort of thing.  The makers of the new Deus Ex game have come out with a new viral marketing spot in the form of an advertisement for the in-game company Sarif Industries.  Watch below:

Just like their previous spot what impresses me about this is how much it resembles advertising we see today for various human enhancement products.  What enhancement products you ask?  Think of all the commercials you’ve seen featuring smiling people eager to tell you how the brand new weight loss drug they took (or beauty cream, or surgery, or “male enhancement product”) changed their life.  Keeping that in mind, doesn’t this seem like something we can expect to see in the coming decades?

Either way this new spot makes me even more excited for this game both as a gamer and a transhumanist.

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Transhumanist Media: New Deus Ex: Human Revolution Ad April 13, 2011

Posted by Metabiological in Transhumanism.
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If you’re a gamer you should be excited about Deus Ex: Human Revolution.  A prequel to the original Deus Ex, otherwise known as the BEST FUCKING GAME EVER, the Deus Ex HR continues in the tradition of the series by featuring an open-ended approach to completing objectives, RPG elements in the form of mechanical augmentations and labyrinthine conspiracy laded plots worthy of William Gibson.

If you’re a transhumanist you should be excited about Deus Ex: Human Revolution.  A complex and intelligent examination of the possible effects of widespread use of both physical and mental enhancement technologies on individuals and society as a whole in the form of what is sure to be a massively successful and widely played game.  Forget Transcendent Man.  If transhumanism is going to break into the mainstream its going to be through outlets like this.

(Side note: Don’t actually forget Transcendent Man.  Its a wonderful movie.)

As can be expected in the age of the internet a big upcoming release like DE:HR has a big viral marketing campaign behind it.  In this case it comes to us in the form of a website for Sarif Industries, a fictional corporation in the game specializing in the development of mechanical augmentations.  The website has been up for awhile but they have just posted a new fictional advertisement for the company.  You can watch it here.

Pretty damn awesome if I do say so myself.  What I like about it so much is how real it feels.  Strip away all the bionic arms and the eyes that can take picture, which coincidentally I now totally want, and this could easily be any number of the commercials we see today for weight loss drugs, plastic surgery and any other “make yourself better” products.  As such I can easily imagine something like this actually being produced in the near future as augmentation technologies start to become more widely spread.

The game comes out August 23 so if you’re a transhumanist or a gamer than mark your calender.  And if you’re both then start counting the seconds brother.  Its going to be a long four months.