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Transhumanist Media: New Deus Ex Advertisement May 18, 2011

Posted by Metabiological in Transhumanism.
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Eidos is getting really good at this sort of thing.  The makers of the new Deus Ex game have come out with a new viral marketing spot in the form of an advertisement for the in-game company Sarif Industries.  Watch below:

Just like their previous spot what impresses me about this is how much it resembles advertising we see today for various human enhancement products.  What enhancement products you ask?  Think of all the commercials you’ve seen featuring smiling people eager to tell you how the brand new weight loss drug they took (or beauty cream, or surgery, or “male enhancement product”) changed their life.  Keeping that in mind, doesn’t this seem like something we can expect to see in the coming decades?

Either way this new spot makes me even more excited for this game both as a gamer and a transhumanist.

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